Black, White & a Pop of Color
The visual language is built around a strong black-and-white foundation, combined with bold pops of color. This contrast creates a sharp, contemporary look while allowing key content and interactions to stand out.
Design Negev
Design Negev is a app development company based in the Negev. The project explores how a bold and unconventional visual identity can shape the digital presence of a technology company.
Concept Project · Web Design · Visual Identity · Responsive Design
Visual Direction
Graffiti Meets Digital
Graffiti-inspired elements bring a raw and expressive character to the interface, contrasting with the clean structure of the website. Hand-drawn details, bold typography, and graphic elements create a visual identity that feels energetic and less corporate than a traditional tech company.
Responsive Experience
Built for Every Screen
The design was adapted for both desktop and mobile, maintaining the same visual identity across different screen sizes. Layouts, typography, and graphic elements were adjusted to keep the experience clear and consistent without losing its bold character.
